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Five Second Wonders | © Edmond Alexander

Transparency, shadows, beautiful textures and exceptional art – these are some of the best assets of 3D art and animation. Yet, they are often absent from network commercials about medical products. These commercials are intended to inform patients and their physicians. When it comes to the obligatory five second art slug to visually explain the science, there seems to be little attention paid to the patient’s desire to learn how the product specifically affects their health, nor the physician’s love for medical imagery that depicts “how things work.”

Edmond Alexander can replace those five-second art slugs with imagery that is informative, entertaining, memorable and accurate…in just five wonderful seconds.

Click to view next animation:
Amazing 3D Anatomy